Microsoft hired a comedian to advertise Vista

One of the largest in the history of Microsoft advertising campaign kicks off September 4. The keynote of the campaign slogan will be 'Windows, Not Walls' (' Windows, not walls ').

According to sources, publications, familiar with the situation, the creative side of the campaign is aimed at rehabilitating the image of the main brand - the operating system Windows - much corrupted by a series of comic commercials Apple 'Mac vs. PC', in which the handsome young man named Mack at ease ' is killing the news ' old .

According to the WSJ, Seinfeld will appear in the promotional shots, along with retired from the management company Microsoft founder Bill Gates (from which largely written off the external image of the ' old PC ' in advertising Apple). However, judging from the appearance and silly way of Seinfeld, Apple will win in the first of his jokes, and does not appeals to the younger generation personification of Vista ( as is done in advertising 'Mac vs. PC').

In addition to the common goal to make up for lost sales and improve the reputation of Windows, the autumn campaign will encompass traditional at this time of a surge in demand from students and schoolchildren. For example, Apple for the iPod players gives a gift to each of your laptop or desktop computer, purchased by students or employees of colleges in the U.S..